Product Designer

The Challenge

The platform needed to support multiple user groups with different goals and workflows.

Field auditors required a simple way to inspect vehicles, capture information and document damages on-site. Coordinators needed to manage assignments and monitor audit progress, while banks required a clear overview of vehicle condition, history and status.

My Contribution

As the UX/UI Designer, I focused on designing the main user flows, information structure and interface concepts across the platform.

My work included:

• Role-specific vehicle audit workflows
• Dashboard structure and data visualization
• Vehicle detail views
• Damage reporting flows
• Case management and assignment flows
• Status visualization and filtering concepts

I collaborated closely with the Product Owner to understand business requirements, structure audit information and translate vehicle inspection processes into user flows and interface designs for development.

Design Process

I started by understanding the complete audit lifecycle and mapping how information moved between different users and stages of the process.

From there, I created user flows and structured the information hierarchy to ensure that each user could quickly access the information relevant to their role.

The designs were iterated through discussions with the Product Owner and refined into prototypes and implementation-ready interfaces for the development team.

Key Decisions

Prioritizing information hierarchy

The platform contained many different data points, from vehicle status and inspection results to historical audits and damage information.

I focused on presenting the most important information first and creating clear visual relationships between overview screens and detailed views.

Designing for multiple roles

Instead of creating one generic experience, the interface was structured around the different needs of auditors, coordinators and financial stakeholders.

Each role required different levels of detail, actions and information visibility.

The Outcome

The resulting designs connected vehicle inspections, damage reporting, case assignments and audit oversight within a shared platform structure.

Role-specific flows, prototypes and interface designs provided the development team with a foundation for implementation, refined through discussions with the Product Owner.

Automotive Lead Management Workflow

The Challenge

The platform covered multiple stages of the customer journey and supported different dealership roles with different goals and responsibilities.

Sales teams needed efficient ways to manage leads and customer interactions, while managers required structured overviews and visibility into ongoing activities.

My Contribution

As a UX/UI Designer, I focused on improving existing workflows and designing new product capabilities based on business needs, user feedback and process analysis.

Simplifying Customer Messaging for Dealership Teams

I redesigned the message-sending flow to bring template selection, editing and previewing into one composition dialog.

Before: a fragmented workflow

The entry point was a dropdown within the activity overview rather than a clearly labelled action button. Template selection, text editing and previewing were spread across separate steps and dialogs.

The interface did not clearly indicate which templates could be personalised, and the preview offered no direct way to return to editing.

After: one composition dialog

The redesigned flow starts with a dedicated Send message button. Template selection, editing and a live preview are grouped in one dialog, allowing users to review the message without leaving the editor.

Key design decisions

• Introduce a clearly labelled entry point for sending a message.
• Keep template selection and editing together to avoid switching between dialogs.
• Identify editable templates so users know which messages they can personalise.
• Show a live preview alongside the editor so users can check the message as they compose it.

I collaborated closely with the Product Owner to understand business requirements, structure complex information and translate processes into user-friendly solutions for development.

Design Process

I started by understanding how users worked with the existing platform and where processes created unnecessary complexity.

By analyzing workflows and discussing requirements with stakeholders, I identified opportunities for improvement and translated them into clearer user flows, interface concepts and functional designs.

For new features, I designed both customer-facing experiences and internal workflows, ensuring that different user roles could complete their tasks efficiently.

Designing a calendar and activity overview

I designed an overview combining incoming events, assigned activities and a to-do list, with filtering options and a calling action.

The challenge was to bring these connected workflows together while keeping each section easy to distinguish and navigate.

Key Decisions

Simplifying complex business processes

The platform supported multiple connected processes across the customer lifecycle, from lead analysis and customer communication to offers, contracts and delivery.

I focused on understanding the real working process behind each feature and redesigning flows to make tasks clearer, faster and more intuitive for users.

Designing for multiple roles

New features often affected both customer-facing experiences and internal teams managing the process.

I considered both perspectives when designing solutions — ensuring that customer interactions were simple while internal workflows remained efficient and manageable.

The Outcome

My work covered customer communication flows, calendar and activity views, and reusable interface patterns across the platform.

I translated business requirements and workflow analysis into interface designs, working with Product Owners and engineers to address implementation constraints and maintain consistency across related applications.

Website & Reservation Experience

I designed and built a responsive website for VinCaffé, a neighbourhood café in Prague. The website gives visitors access to current menus, events, opening hours and a reservation request form.

Using AI-assisted development, I implemented the interface, form validation and server-side reservation emails. Frequently updated content is connected to Google Sheets, allowing the café to publish changes without editing the source code.

The project also included a shared visual identity for the website, printed menus, business cards and illustrations.

Role

Brand, Graphic & UX/UI Designer · Developer

Scope

Brand Identity · Graphic Design · Print Design · Illustration · UX/UI Design · Responsive Web Design · Front-end Development · Reservation Flow · SEO · Deployment

Deliverables

Website · Food & Drink Menus · Business Cards · Illustrations · Visual Assets · Brand Applications · Reservation Emails

Tools & Technologies

Figma · Illustrator · HTML · CSS · JavaScript · PHP · PHPMailer · Google Sheets

The Challenge

VinCaffé needed more than a standalone website. The goal was to create a consistent visual identity that could work across the café’s physical and digital communication.

Customers interact with the brand through printed menus, in-store materials, online content and the website, so these touchpoints needed to feel connected while still remaining practical and easy to maintain.

For the website itself, visitors needed quick access to frequently changing information such as weekly menus, weekend brunch, events, opening hours and reservations.

My Contribution

I designed the website’s information structure, responsive layouts and reservation request flow, then implemented them in HTML, CSS and JavaScript using AI-assisted development.

The reservation form includes validation, loading and success states, reCAPTCHA protection, and server-side email handling with PHP and PHPMailer.

I connected weekly menus, weekend brunch and events to Google Sheets so the café can update this content without changing the source code.

Alongside the website, I developed the visual identity and applied it to printed menus, business cards, illustrations and other customer-facing materials.

Visual Identity & Graphic Design

The visual identity was designed to reflect the warm, informal and personal character of the café.

Rather than treating each output as a separate design, I created a shared visual language that could be reused across the brand.

This included:

• Printed food and drink menus
• Business cards
• Custom illustrations and graphic elements
• Typography and colour system
• Visual assets for digital communication
• Website UI and supporting email communication

The same visual principles are therefore visible across both the physical café experience and its digital presence.

The Outcome

VinCaffé now has a live responsive website where customers can browse current menus, discover events and submit reservation requests.

The café can update weekly menus, brunch information and events through Google Sheets without editing the website’s source code. A shared visual identity connects the website with printed menus, business cards and other brand materials.

Dynamic content can be managed independently through Google Sheets, while the website and reservation system require minimal ongoing technical maintenance.